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MARKETING, MERCHANDISING AND PARTS OPERATIONS

Florida Program Number: M812031
Total Hours: 1350 Hours


MISSION:
The Marketing, Merchandising, and Parts Operations program is committed to providing quality marketing, merchandising, parts specialist, and entry-level management training for a variety of occupations.  Emphasis is placed on the personal, technological and academic skills that are the hallmark of today's expert employee and citizen.


DESCRIPTION:
This program prepares students for employment in a variety of businesses to include: sales, marketing, billing, inventory control, purchasing, warehouse work, entry level management, warehousing, billing, computer systems, accounts receivable, accounts payable and purchasing.  Automated and Electronic Cataloging services, parts specialist operations and marketing managerial techniques are also included.  Student organization and hands-on activities are an integral part of student learning in this program.


UNIQUE REQUIREMENTS:
The State of Florida requires students to meet a basic skills requirement prior to program completion. The basic skills grade levels for this program are: Mathematics 9.0, Language 9.0, Reading 9.0


LICENSURE/CERTIFICATION/OTHER:
None


JOB TRAINING INCLUDES: Occupational Completion Points (OCP)
OCPs provide a student with early completion training options linked to employment opportunities established by the Florida Department of Education based on the Standard Occupational Classification (SOC) system and accepted industry titles.

Local employers have verified that the range of wages that can be reasonably expected by students who enter this field upon completion of the program is:

From $23,875 annually to $32,836 annually
(Based on year-round, full-time employment)


OCP A: Sales Representative, Retail and Service (175 Hours)
  • Demonstrate risk management skills
  • Demonstrate basic marketing math
  • Demonstrate basic marketing equipment operations
  • Identify marketing and business fundamentals
  • Demonstrate communication and human relations skills
  • Demonstrate principles of advertising and sales promotion
  • Demonstrate sales and customer relation's techniques
  • Demonstrate employability skills
OCP B: Delivery Driver/Sales (75 Hours)
  • Perform delivery operations skills
OCP C: Stock Clerk, Warehouse (90 Hours)
  • Demonstrate warehousing operations
OCP D: Billing Clerk (75 Hours)
  • Demonstrate billing operations skills
OCP E: Bookkeeping, Accounting and Auditing Clerk (150 Hours)
  • Demonstrate accounts receivable skills
  • Demonstrate accounts payable skills
OCP F: Salesperson, Parts (125 Hours)
  • Research parts data and technical information
  • Demonstrate automotive specialty parts sales skills
  • Demonstrate parts service skills

Marketing
OCP G: Parts Specialist (360 Hours)
  • Identify parts systems, components, and their functions
  • Research automotive systems parts
  • Demonstrate automotive systems parts sales
OCP H: Inventory Control Clerk (75 Hours)
  • Demonstrate inventory control operation
OCP I: Purchasing Agent (75 Hours)
  • Demonstrate purchasing operations skills
OCP J: First-Line Supervisor/ Manger, Retail Store (150 Hours)
  • Demonstrate management and supervision techniques
  • Research career opportunities in the industry

Instructor: Dan Ryan
Phone: 407.251.6000   Ext. 2355 E-mail: ryand@ocps.net
Instructor: Hugh Stephens
Phone: 407.251.6000   Ext. 2357 E-mail: stephen@ocps.net
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